A book blurb is a very important part of a book. This is because it is one of the first things or pieces of information a stranger gets to read while handling a book. A book blurb can make or mar a book. This is the reason why you should learn how to write a book blurb properly.
A book blurb sells the book to the reader. 40% of the time a stranger is deciding whether or not to buy and read a book, the book blurb influences his or her decision to buy and read the book. In this post, we’ll not only be exposing how to write this, we’ll also be exposing how important a book blurb is in the marketing of a book.
What is a Book Blurb?
A book blurb is the piece of writing introducing very short and scanty details about a book to the reader. It is usually at the back of the book. The details of a book blurb includes a very brief details of the book, and a projection of other details in the book.
How Long should a Book Blurb be?
A book blurb is usually very brief. At most times, it is not more than 150 pages. On the average, it is below 100 words. It simply presents the book in a copywriting style to the readers, driving their hunger for the book.
How Important is a Book Blurb to a Book?
A book blurb is very important and detrimental to the success of a book. It is the marketing piece of a book, trying to sell the book to an intending buyer and reader. Aside from the title and cover design of a book, the book blurb influences the buyer’s decision greatly.
Thus, a bad book blurb can de-market your book in a great way.
A book blurb is almost similar to synopsis; however, the difference is that book blurb is the captivating insight of a book at the back cover of the book. This book blurb is one of the first write ups a reader gets to read in your book. This is why how to write a book blurb is very important.
You have done it before or you know that is how it happens. You go to buy a book, after checking the front cover, the title and the name of the author, the next thing you check is the blurb and recommendations about the book. 85% of the time, the blurb determines if the reader is buying or reading that book at all.
How to write a Book Blurb
You have to write a good book blurb to win over readers. In writing a good book blurb, there are characteristics and steps you should follow. Such as:
- A book blurb shouldn’t be more than 100 words. The shorter it is, the better.
- It should be written in present tense and active voice.
- The tone of the write up should be intriguing, inducing suspense in the reader.
- In writing this, select only the very few exciting events that would captivate the reader.
- Reveal only very little of the events, characters, places or contents of the book.
- Use adjectives and adverbs sparingly.
If you can, write the blurb as if you’re speaking to the reader directly.
You’ve to note that a book blurb is very important in determining the reader’s choice. If the blurb of your book is below what’s expected or pushes the reader away, your book will be dumped. This is the reason why how to write a book blurb is very important.
How to write a book blurb shouldn’t be too much of an issue if you know this basic things.